3 days ago Sofa Moolah turned 1 month old – strange as I also received an email from my domain registrar that the domain I purchased 1 year ago expires in a month. So in terms of website launches, it’s one of the worst traffic wise I’ve been involved in. Compared to my last blog which received close to 200,000 visitors in a few days, Sofa Moolah has underperformed. In the month it’s been live, Sofa Moolah has received 30,000 page views and 18,000 unique visitors. This isn’t all bad though, we had a few glimmers of hope. Let me explain.
Our bounce rate was extremely low and our time on site was extremely high. For anyone that doesn’t know what the bounce rate shows, it’s basically a percentage that shows how many of your site visitors come and look around opposed to people who arrive, read a single page and leave. Sofa Moolah’s bounce rate for the first month was 28%. This means that 72% of you guys are checking out the rest of the site. This might come down to the fact the website is new so people are curious so I’ll keep an eye on it to make sure it stays down.
One of the other saving graces was the time on site. If you look at this screenshot you can see that the time on site is around the 5 minute mark. Leaving out the fact it could be a search engine bot (I doubt it as our page load time is low) that’s a long time to have your readers attention for. I’m personally really happy that we can keep you here for longer than 5 minutes and I think it shows we’re heading in the right direction. Something else I want to touch on is the eBook downloads and email subscribers.
Alright, so as you’re aware I wrote an eBook which you can download for free in the sidebar called “How I Launched, Marketed and Promoted a High-Traffic Blog in Under 15 Days”. I didn’t end up promoting the eBook as well as I would have liked so downloads for the month was stagnant at 116. The original idea promotional idea was to have an affiliate contest where the person who refers the most people to download the eBook wins a prize – very similar to what Jonathan Volk did back in 2010, seemed to work well for him receiving thousands of referrals. Of course, time got in the way and we didn’t get a chance to set things up.
Moving on to email subscribers and subscribing in general. I’ve had a few emails and tweets from people about the lack of a RSS feed or any social media sharing buttons on the website. This was done for several reasons and was sort of an experiment. The idea was to cement our website name and URL into your head without the help of third party sources. We want you coming back to the site without being asked or reminded. Did this work? Direct traffic accounts for 26.55% of our overall visits so I’d say it… sort of worked. I haven’t talked to Dan yet about an RSS feed, but I think we’ll get one up soon. We might also chuck on some social media icons; who knows.
Back to email subscribers. We’re currently sitting on 586 subscribers and we’ve only ever sent out 1 email to them. I’m sure a lot of you would prefer subscribing via RSS opposed to giving out your email but I honestly think I’ll be in touch more with the email subscribers. I want to eventually do competitions exclusively for subscribers and get more involved with them; this doesn’t involve spam by the way. I don’t have much experience with email lists, this is the first time I’ve had a list with hundreds of subscribers so any tips would be great!
I also wanted to touch back on comparing my old blog to Sofa Moolah. While Sofa Moolah didn’t receive hundreds of thousands of visitors, I think the thing to point out is quantity versus quality. While the traffic was good, I think the visitors of Sofa Moolah are worth more. It is incredibly easy to gain traffic to a web design blog, which is probably why there are shitloads of them out there. While there are a lot of make money online blogs, getting decent traffic to them is a challenge. 30,000 page views in my opinion is a good starting number and I hope to increase that in the 2nd month to something along the lines of 50,000 page views.
In the attempt to boost our readership, we’ll be posting more articles and I’ll personally commit more time to the blog. I’ve already got 2 more lined up one of which is a personal story of how making money online got me into gambling and ultimately losing a lot of money. I’ll also be looking to conduct some interviews and giveaways. Stay tuned for that.