Author Archives: Mat

5 Legendary (and Annoying) Online Ads, and Why They Were so Effective

We may not remember them, but we’ve all seen them. The average web users sees thousands of advertisements on a daily basis, from helpful search ads that deliver useful services to obnoxious display banners plastered across some of the world’s … Read More →

Case Study: Twitter Advertising to 1,800,000 Followers

About 3 weeks ago, Callum Chapman & I put our landing page live for our new startup, Cappture. We wanted a big launch with huge traffic numbers & a bit of buzz so we decided to invest in advertising on … Read More →

An Update To: So I’ve Invested In An iPhone App

3 months ago I wrote a blog post titled So I’ve Invested In An iPhone App which was picked up on Hacker News where I asked for advice on an issue that was affecting the company. Essentially what happened was … Read More →

So I’ve Invested In An iPhone App

There are over 500,000 iPhone apps in circulation right now with hundreds, if not thousands added every day. Trying to stand out amongst the crowd has proven to be a nightmare for a ton of hopeful entrepreneurs who’ve sunk their … Read More →

The Whole College vs Starting a Business Debate

There’s been a great deal of commentary lately on the technology industry, and whether its biggest players and hottest companies – Facebook, Zynga, and Groupon – are overvalued. It’s a fairly easy topic to look at, given the mediocre revenues … Read More →

Uh… Where Have You Been?

Good question. It’s been a while since I last posted here and I regret letting this blog take the back seat. As you can imagine it gets hard to find time to write when Dan is off at Uni and … Read More →

My (Poor) Experience with CPC Platform Bidvertiser

I can definitely file this experience under amateur move. In an act of desperation I decided to try the cost-per-click platform Bidvertiser. Essentially you setup a text or banner ad and your message is shown to a selection of Bidvertiser’s … Read More →

Please Don’t Make Me Choose A Website Name Again

You’re business plan has just been written, you’ve gone through your launch checklist and you’re almost ready to go live. There is 1 problem though: you haven’t thought of a name for your website. I personally think that choosing a … Read More →

Entrepreneurs: Are You Comfortable? You’re Doing It Wrong

Entrepreneurs stop right now and think to yourself: are you comfortable? If you’re not, good job. I believe that if things around you are getting harder to accomplish, then you’re moving up and making progress. This post is all about … Read More →

Case Study: First Week of a New Business

Last Friday night, after 3 months of planning I launched my next online business venture. I don’t want this to sound like an advertisement so I’ll only mention the name once: it’s called GetWithSocial and I describe it as “a … Read More →

How I Made My First $5,000 through an Online Game

I’ve written this short post to show you that you can basically make money online through anything. To start, let me take you back to 2005, yep, a whole six years ago. I had just turned 13, was still in … Read More →

Web Hosting Dilemmas: Who To Avoid

When you’re running an online campaign and throwing thousands of dollars’ worth of traffic to the website in a single day it’s important you don’t experience any downtime. A few minutes of downtime can be the difference between making a … Read More →

How Making Money Online Lost Me to Gambling

Let me grab your attention straight up: since the beginning of this year I’ve lost a grand total of $15,465.73 on online gambling. Wow, working out the exact number seems so surreal. What’s even worse is that this is just … Read More →

Statistics & Thoughts for the First Month of Sofa Moolah

3 days ago Sofa Moolah turned 1 month old – strange as I also received an email from my domain registrar that the domain I purchased 1 year ago expires in a month. So in terms of website launches, it’s … Read More →

The Importance of Networking – My Experience with Power Users

Let me take you back to the beginning of 2010, a time when Digg.com was one of the most popular websites in the world averaging close to 40 million unique visitors every month. This small story happened a few months … Read More →

The Conclusion: A 6 Figure Business That Fell Apart When I Was 16

I really have to apologize for leaving you guys hanging on the first part of this story. I was undecided on whether or not to break the article up into 2’s and after some feedback on Twitter I decided to. … Read More →

My Early Business Life: A 6 Figure Business That Fell Apart When I Was 16

I originally planned on making this topic into an eBook and have it released alongside “How I Launched, Marketed and Promoted A High-Traffic Blog in Under 15 Days” but I’ve decided against it. I wrote this (very personal) article to … Read More →

Facebook Case Study: How PayPal UK Got 177,000 Fans for Under $5,000

There’s been a lot of discussion recently about the true value of a Facebook fan. Some, particularly those in the direct response world, have said that having a lot of fans on Facebook isn’t necessarily going to translate into revenue. … Read More →

Welcome to Sofa Moolah

Wow, it should not have taken this long. It’s been almost 7 months since our first landing page went live and in excess of a year since the idea was conceived. Many things have held us back but we’re here … Read More →