How to Maximize Your Sale Price When Selling a Site on Flippa


Selling a website is a great way to generate cash, free up your time for other projects and reward yourself for your hard work. It can also be a difficult, stressful process in frustration that can result in you selling a website for less than you think it’s worth.

I’ve sold several sites on Flippa, ranging from entertainment blogs to unique service websites with massive amounts of press coverage. The last website I sold on Flippa became the most active website auction in Flippa’s history.

Over the course of my successful Flippa sales, and from observing other successful auctions, I’ve discovered that the elements that make an auction successful aren’t the same as what many people expect.

From the length of your auction to press coverage of your website, a huge range of factors can affect your Flippa sale price. Below are the eight factors that I think are most influential for maximizing your website’s sale price on Flippa.

How Tech Journalists Find Websites to Cover (and How to Get Them to Notice Yours)


Press coverage on a high-traffic, mainstream blog is often all it takes to catapult your website into the public eye. The power of the tech press has grown so massive that a lot of startup founders think that getting into TechCrunch is all it takes to make it.

Over the last couple of years I’ve launched several websites, ranging from humorous and amusing online games to glitter shipping services, and managed to attract press attention from publications like Fast Company, The Guardian, Time and hundreds of other high-traffic websites.

The strategy I used wasn’t the traditional mass sending of press releases or stalking journalists on Twitter, but understanding how and where tech journalists find their stories, then using this information to put my content in front of them.

If you have an interesting product, a unique service or a website that stands out, it’s surprisingly easy to achieve the same results. Here’s how:

5 Cheap Ways to Get Press for Your Startup, App or Website

Coverage in the mainstream media is one of the most effective ways to put your app, startup or website in front of millions of potential customers.

The only problem is that getting press coverage, at least for a small company, is very difficult. Cold emailing journalists is a slow, time-consuming and boring process that rarely produces results, while hiring a PR firm is usually prohibitively expensive.

The solution is to forget about the traditional rules of interacting with the press and instead use cheap and effective techniques to set your startup, app or website apart from the crowd and make it something journalists want to talk about.

From old-fashioned publicity stunts to deliberately offending people that you know will talk about your product, here are five cheap and unconventional ways to make the press pay attention to your startup, app or website.


The Entire Ship Your Enemies Glitter Story


Disclaimer: I launched this project whilst I was on holiday. I drink heavily on holidays. The below is what I think is an accurate recount of how shit went down. The writing is all over the place, but truthfully the entire experience was all over the place as well.

How to Rapidly Launch, Validate and Grow a Business

Over the last few years, the amount of relevant, interesting and helpful content for entrepreneurs has grown exponentially. From launching a product to finding new customers, there’s a blog post, eBook or postcard for everything startup related.

Gizmodo & Kotaku Coverage for $55

flappy boat

Let me preface this post by saying that my main area of expertise lies in SEO. Every single day is a constant struggle to get high quality backlinks that I hope will help me eventually outrank my competitors. My competitors compared to me are the goliaths; they have large teams, offices & budgets whereas I work by myself in my own small office so competiting with these guys is a constant struggle.

Product photography for movienite

So as I talked about in my last post, I’m now working on a startup called movienite. The premise is simple: as a child I used to sit around the television surrounded by family watching a classic & enjoying junk food. This doesn’t seem to happen anymore here in Australia so it’s movienite’s mission to bring this back whilst recreating a sort of movie cinema experience. On a monthly basis users will receive a movienite pack which contains a movie (personalized through fun questionaires), a sharebox of popcorn, fairy floss & assorted foreign candy all for less than the price of taking the family to the cinema.

Tying Up A Few Loose Ends

Every few days I receive emails & tweets from people asking about projects that I’ve blogged about in the past so I thought I’d provide some updates on them. I don’t blog regularly anymore (have I ever?!) so if you don’t follow me on Twitter & you stumble across my articles you’d have no clue as to what’s going on.

$20,000 In 1 Month at 20

2012 was the best year for me financially. I had multiple sites ranking extremely high for very competitive keywords and the payouts were big. 2013 so far hasn’t been anywhere near what last year produced mainly because of my gambling habits (which now cease to exist). Nevertheless, I want to take a look back at August 2012 which financially was the best month I’ve ever had & only involved sales from 1 website.

Hobby or Addiction

Ask me a year ago what my hobbies were and I’d include gambling as one of them. It was the act of doing something I loved: watching sports, combined with the thing I love most in this world: making money. It’s strange how we can become blindsided by an activity that in the long run can only end up badly. Short term is great, you have a good day with friends, you back a few winners and your day ends up costing you nothing due to the profit you made. As with anything that is a numbers game though, the stats don’t lie and the house always win.