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Sofa Moolah | An Online Entrepreneurship Journey
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Self-Publishing “The Most Offensive Kids Book Ever”

MH370-03

Who would have guessed that self-publishing a full color, illustrated search & find activity book would be so fucking complicated? Not only has it been a semi-expensive lesson in creating a physical product, but it has also led to death threats, legal threats and a shit ton of hate from people online. Listen, I’m not complaining, I’m just making an observation; I guess it was kind of expected when you create a book as controversial as Where’s MH370.

A Project Update: Random Useful Websites & Discuvver

Back in August last year Dan and I created and launched RandomUsefulWebsites.com to a wave of exposure and traffic. Thousands of upvotes on Reddit, hundreds on Product Hunt and hundreds of thousands of visitors within a few days. By all means it was a successful product launch for something that took us only a couple of hours to build.

A few months later we had the idea of turning it into a fully functional website with a ton of new features and an updated database of useful websites. This is when Random Useful Websites was transitioning to Discuvver. I had an awesome looking website designed however over time the project stalled and it never got properly finished.

Not to dissuade us, we started capturing user email addresses on Random Useful Website’s, signed up for a MailChimp account and watched it grow over time. Today the account has around 2,800 email subscribers.

My Experience Working With Partners From Different Countries

Throughout the past few years I’ve had the pleasure of being able to work with multi-talented people from all over the world, from the UK to America to Canada to South Africa and beyond. These people from all different walks of life with different skills sets have taught me a lot about business & life in general however what I’ve learnt that I think is the most important is how to manage online projects successfully.

It’s not easy when time zones don’t match up or when an issue arises and the other person isn’t available for a face to face talk. The energy you feel when you’re in a room full of people who are all passionate about an idea is not there and when it comes to motivating yourself to put your head down and get shit done, some of the time it’s tough to do without your partner egging you on which is why I think a lot of remote based partnerships fail. Today I want to talk briefly about my personal experience working with individuals from different countries, what to avoid and how to make the partnership successful.

What Getting Sober Has Taught Me About Entrepreneurship & Life

Having an addictive personality fucking sucks. Majority of people go through life being able to deal with things in moderation. That’s not me. Whether it’s gambling or drinking, ever since I hit 18 I’ve always had trouble dealing with these addictions. I mean, I’ve even written about it before in a blog post called “How Making Money Online Lost Me to Gambling”; a recount of how I lost tens of thousands of dollars gambling whilst I was still a teenager. You would have thought that would have been a wake up call to get my shit together but in a classic example of history repeating itself, I’m writing about it again. So last month I decided to finally get my shit together.

I had my last drink on Sunday, 7th of August, 2016. I didn’t know beforehand that it was going to be the last, it was just the next morning when I felt completely overwhelmed with everything in my life and knew that in order to get my life together I would need to cut out alcohol. For the past 3 years my life has been a bit of a mess with the last 18 months being the absolute worst in my life. I don’t know exactly how my life went down this road but I do know that I was out of control and needed to make a change. I was destroying my body, my relationships, my projects & my bank account. To give you an idea of how bad things have gotten:

Revenue & Analytics from a #1 Reddit AMA

Link to the AMA.

On the 13th of December at 3am I decided to do a Reddit AMA. An AMA if you’re not familiar is a chance for users on the social platform Reddit to ask questions & get answers from people in unusual professions, celebrities, sports stars, politicians etc.

I had been told earlier this year to do one for Ship Your Enemies Glitter however I thought the timing was off & wanted to first finish Where’s MH370? a project I had been working on for 8 months in order to give it a shout out. Basically, it’s a search and find activity book where readers have to find missing pieces of Malaysian Airlines Flight MH370 in 12 full color, illustrated scenes. To show you how powerful Reddit AMA’s are in terms of marketing, I’ve included below a few statistics from the AMA.

Why You Shouldn’t Be Afraid of People Stealing Your Ideas

When you have a great idea for a new business, product or startup are you reluctant to share it with the world?

Most entrepreneurs seem reluctant to talk about ideas for fear of someone stealing and implementing them. When they do share them, they ask potential partners to sign non-disclosure agreements and jump through hoop after hoop after hoop.

They protect their ideas so much that more of their time is spent guarding an idea than actually developing it.

I think this is a mistake. Whether your idea is revolutionary and incredible or just a simple idea for an effective business, it’s much better to talk about it than keep it to yourself.

From 0 to 500,000 Clicks in Under 24 Hours

 

Screen Shot 2015-08-10 at 14.42.43So your new puppy is here and you’ve taken some time off of work to look after him. You’re sat eating cheerios deciding what to spend the day doing whilst at home – after all the puppy hasn’t had his vaccinations yet so you have to stay in. Why not create a site in 30 minutes for fun, and then garner half a million clicks in 24 hours?

That’s what I did, and that’s how Random Useful Websites was born.

How to Find (and Use) Untapped Traffic Sources or: Why This Useless Website Gets 100,000 Visits A Month

 

hardcoreprawnlawn

Ask most marketers for their favorite traffic sources and you’ll probably hear the usual suspects: Facebook, Twitter, Pinterest, Reddit, Product Hunt and a few less well known others.

There’s a reason you hear the same traffic sources mentioned over and over again amongst marketers: they’re huge, easy to access and designed to make sharing and promoting content extremely easy.

They’re also crowded and, if you’re paying for traffic, expensive. Unless your content is really, really good, most people will ignore it in favor of the more interesting stuff.

Look beyond the most popular traffic sources and you’ll be surprised how easy it is to find websites that can provide you with tens of thousands of daily visitors, often at no cost, and often without the need to create something particularly engaging.

Last month, while heavily intoxicated on a Saturday night, I built a site in 20 minutes that currently receives 3,000 to 4,000 visitors per day.

How to Maximize Your Sale Price When Selling a Site on Flippa

flippa

Selling a website is a great way to generate cash, free up your time for other projects and reward yourself for your hard work. It can also be a difficult, stressful process in frustration that can result in you selling a website for less than you think it’s worth.

I’ve sold several sites on Flippa, ranging from entertainment blogs to unique service websites with massive amounts of press coverage. The last website I sold on Flippa became the most active website auction in Flippa’s history.

Over the course of my successful Flippa sales, and from observing other successful auctions, I’ve discovered that the elements that make an auction successful aren’t the same as what many people expect.

From the length of your auction to press coverage of your website, a huge range of factors can affect your Flippa sale price. Below are the eight factors that I think are most influential for maximizing your website’s sale price on Flippa.

How Tech Journalists Find Websites to Cover (and How to Get Them to Notice Yours)

how-tech-journalists-find-websites-to-cover-01

Press coverage on a high-traffic, mainstream blog is often all it takes to catapult your website into the public eye. The power of the tech press has grown so massive that a lot of startup founders think that getting into TechCrunch is all it takes to make it.

Over the last couple of years I’ve launched several websites, ranging from humorous and amusing online games to glitter shipping services, and managed to attract press attention from publications like Fast Company, The Guardian, Time and hundreds of other high-traffic websites.

The strategy I used wasn’t the traditional mass sending of press releases or stalking journalists on Twitter, but understanding how and where tech journalists find their stories, then using this information to put my content in front of them.

If you have an interesting product, a unique service or a website that stands out, it’s surprisingly easy to achieve the same results. Here’s how: