The Entire Ship Your Enemies Glitter Story

Disclaimer: I launched this project whilst I was on holiday. I drink heavily on holidays. The below is what I think is an accurate recount of how shit went down. The writing is all over the place, but truthfully the entire experience was all over the place as well.

How to Rapidly Launch, Validate and Grow a Business

Over the last few years, the amount of relevant, interesting and helpful content for entrepreneurs has grown exponentially. From launching a product to finding new customers, there’s a blog post, eBook or postcard for everything startup related.

Gizmodo & Kotaku Coverage for $55

Let me preface this post by saying that my main area of expertise lies in SEO. Every single day is a constant struggle to get high quality backlinks that I hope will help me eventually outrank my competitors. My competitors compared to me are the goliaths; they have large teams, offices & budgets whereas I work by myself in my own small office so competiting with these guys is a constant struggle.

Product photography for movienite

So as I talked about in my last post, I’m now working on a startup called movienite. The premise is simple: as a child I used to sit around the television surrounded by family watching a classic & enjoying junk food. This doesn’t seem to happen anymore here in Australia so it’s movienite’s mission to bring this back whilst recreating a sort of movie cinema experience. On a monthly basis users will receive a movienite pack which contains a movie (personalized through fun questionaires), a sharebox of popcorn, fairy floss & assorted foreign candy all for less than the price of taking the family to the cinema.

Tying Up A Few Loose Ends

Every few days I receive emails & tweets from people asking about projects that I’ve blogged about in the past so I thought I’d provide some updates on them. I don’t blog regularly anymore (have I ever?!) so if you don’t follow me on Twitter & you stumble across my articles you’d have no clue as to what’s going on.

$20,000 In 1 Month at 20

2012 was the best year for me financially. I had multiple sites ranking extremely high for very competitive keywords and the payouts were big. 2013 so far hasn’t been anywhere near what last year produced mainly because of my gambling habits (which now cease to exist). Nevertheless, I want to take a look back at August 2012 which financially was the best month I’ve ever had & only involved sales from 1 website.

Hobby or Addiction

Ask me a year ago what my hobbies were and I’d include gambling as one of them. It was the act of doing something I loved: watching sports, combined with the thing I love most in this world: making money. It’s strange how we can become blindsided by an activity that in the long run can only end up badly. Short term is great, you have a good day with friends, you back a few winners and your day ends up costing you nothing due to the profit you made. As with anything that is a numbers game though, the stats don’t lie and the house always win.

5 Legendary (and Annoying) Online Ads, and Why They Were so Effective

We may not remember them, but we’ve all seen them. The average web users sees thousands of advertisements on a daily basis, from helpful search ads that deliver useful services to obnoxious display banners plastered across some of the world’s most popular websites.

While we may not like advertising, it exists for a reason: to keep the web (for the most part) free of charge for users, and give webmasters a source of income. The banner ads you see every day generate, in some cases, thousands of dollars for the website owners that are serving them up.

Case Study: Twitter Advertising to 1,800,000 Followers

About 3 weeks ago, Callum Chapman & I put our landing page live for our new startup, Cappture. We wanted a big launch with huge traffic numbers & a bit of buzz so we decided to invest in advertising on large Twitter accounts using the BuySellAds platform. If you’re unfamiliar with BSA, they essentially make buying and selling ads on websites extremely easy and they’ve also branched out to sell tweets on users Twitter accounts.

So I set myself a $1,000 limit, went browsing and settled on something called the “Design @tweet bundle”. So with this bundle you get to send out your message on 12 design related different Twitter accounts with the amount of followers receiving your message being around 1,590,000 people. We went ahead and bought the bundle, removing 2 of the accounts which I thought were overpriced and adding a Twitter account with an iOS theme. In the end it cost $1,248 and the estimated amount of people who would see it was 1.8m. This puts the CPM at around $0.69 which I thought was reasonable.

An Update To: So I’ve Invested In An iPhone App

3 months ago I wrote a blog post titled So I’ve Invested In An iPhone App which was picked up on Hacker News where I asked for advice on an issue that was affecting the company. Essentially what happened was that I had invested in an iPhone application where 2 of the co-founders were being head-hunted by Apple, Google & Facebook. I received some great advice from members of the Hacker News community however unfortunately 2 members of the team have now departed and we’re down to 2 people (myself and 1 of the original founders).

While this did initially set us back and have the companies fate in limbo, we’re now moving forward faster than ever with a lot of the applications design completed and a landing page already up (see: www.capptureapp.com). When I originally invested in the company my role was fairly simple and could be compared to as a silent partner: I would provide capital and advice if needed. Since the departure though, I’ve taken on a bigger role and while it does eat up a lot of time, I couldn’t be happier with the way things are going. Granted we’re without the original developer & a designer, it’s not something that will stop the progress of the app.